AT&T Signs Taylor Swift to a Multi-Year Deal
AT&T has signed Taylor Swift to a multi-year deal. This is really big news for AT&T subscribers and Taylor Swift’s fans. Taylor Swift will perform in an event in Houston on the night before the Super Bowl in February as part of a new multi-year deal. According to the deal, AT&T and Taylor Swift will participate in number of events together including the AT&T DirecTV Super Saturday Night in Houston, Texas, on Feb. 4, 2017. We know that online TV market is dominated by Netflix. But now AT&T also wants something from online market and this is why it decided it bought DirecTV last year.
John Stankey, CEO of AT&T Entertainment Group, said in a release, “We're thrilled to reach a deal to bring Taylor and her unique talents to her fans and our customers in new and exclusive ways” He further said, “And we've thrilled attendees during the Big Game weekend for the last 11 years with A-list parties and the hottest performing music artists around, so 2017 will be our very best. We're excited to get event tickets into the hands of Taylor's fans and exclusive content from the event to our customers and celebrate the combination of one of the world's biggest artists with one of the world's biggest sporting events.”
There is no doubt that Super Bowl is known as the nation’s biggest advertising event. You will be shocked to know that last year a Super Bowl 30-second spot went for up to $5 million. Taylor Swift, a 10-time Grammy Award winner, is also very excited about this deal. AT&T has not said much about this multi-year deal with the pop music sensation, Taylor Swift.
Taylor Swift is the highest paid celebrity of the year, according to Forbes. Taylor Swift can expect her new album this fall if not early 2017.